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About Us:

Fylde Pet Services is jointly owned and operated by Beverley Amor and James Amor. We take enormous personal pride in our high standards of training, which is why only Bev or James will train you and your pet. We never use contract staff, or third parties to deliver any of our services.

We are fully insured by the Kennel Club (Hiscox) for our dog training activities, and our agility training is Kennel Club Listed. We both have clean Criminal Records Disclosure Certificates (formerly known as a CRB check) which can be viewed upon request. In addition, should the worst happen, we are both qualified canine first aiders.

Working with animals is our passion, and ensuring the health and wellbeing of your furry friend is our highest priority.




Meet the Team:

Beverley Dale

Since entering her first dog obedience competition in 1981, Bev has held a lifelong passion for animal training, welfare, and rehabilitation.

She is a qualified canine behaviourist, and has over 25 years of invaluable practical experience working with numerous rescue organisations as a behavioural consultant. In addition to competing with her own dogs at Crufts and Olympia, Bev has proudly watched many dogs she helped rehabilitate qualify for, and compete at the worlds biggest dog show.

"Despite having successfully competed in agility, obedience, working trials & flyball, I've yet to beat the feeling of helping a troubled dog grow in confidence and become a much loved family companion. I really believe in building positive foundations, and love to watch animals gather confidence and knowledge as they learn. I relish the challenge of helping them become the best they can be."




James Amor

James has been actively involved in dog training and canine care since 1994, when he began training and competing for Kennel Club Field Trials. Having switched to Kennel Club Agility in 2004, he is now extremely active in all aspects of dog agility; co-owning and instructing at Fylde Agility, competing most weekends (often at KC Championship Level), and is a qualified Kennel Club Agility Judge.

James currently owns two Border Collies, but has trained and handled a wide variety of breeds including gundogs and terriers - he understands the various challenges that the learning styles of each breed present, and loves working with dogs, regardless of shape and size!

"I believe the three most important components of dog training are motivation, motivation, and motivation. Every dog has the potential to improve, and I believe the key to unlocking this potential is for the dog to think that a fun game just got better. I love to watch the dog gain confidence, the handler gain confidence, and then the partnership progress - I get a real buzz from being part of this process."